Why Public Sector Should Be on Social Media
As a whole, the words “public sector” cover a wide swath of entities. From police stations, to city halls and power companies – these all get lumped into one category. While I would suggest a different strategy for each of these, there are a lot of commonalities.
Public sector entities have a lot they can offer to the people they serve. In my position I have come across tons of social media accounts that really get it right. The purpose of social media is to be social. In relationship to public sector, it’s communicating with those you serve. What used to be merely an update on your website, and an item number on your agenda at your city council meeting can now receive real time interaction. Now you can actually brainstorm with your constituents for solutions.
And your constituents really are on social media. Recent active monthly users for Facebook boost: 1.59 billion, Twitter and Instagram run around 300+ million as well.
Imagine using your Facebook page to highlight missing children like New York State Police did 2/1/16, or to promote your city council meeting like Vancouver, WA. When I was first learning social media, I studied power company’s engagement strategies. They were phenomenal at responding to people’s outages and providing estimated times for restoration faster than if the same person call it in!
I’ve also heard the use case where Lee County used Pinterest to boost tourism – how cool is that?!